Lead Developer & System Architect at Pixel Logic Team — a self-hosted server-side GTM SaaS platform he designed from the ground up as a privacy-first alternative to tools like Stape.
Ryan built PLT out of a frustration with existing solutions: businesses relying on third-party hosted sGTM had no real control over their data, their infrastructure, or their costs. PLT was designed to close that gap — giving teams full ownership of their tracking stack without the complexity of building it themselves.
He architected PLT's full infrastructure: from Docker-based container orchestration and reverse proxy routing to the control plane, billing system, and deployment pipeline running on self-hosted Linux servers. He owns the entire stack — system design, backend engineering, and the tracking layer.
His core expertise spans GTM, GA4, server-side tagging, Meta CAPI, and conversion optimization, with 620+ freelance projects delivered across industries. He's spent years fixing broken attribution, auditing non-compliant implementations, and building first-party data infrastructure that scales — and PLT clients get that same depth of expertise baked directly into the platform.
Ryan co-founded PLT alongside Talha, who leads customer relations and ensures every client gets hands-on, expert support from day one.
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