Documentation

Product guides for Pixel Logic Server, plus a from-first-principles Learn track on how web and server-side tracking actually work.

Welcome to the Pixel Logic Team documentation. Whether you're a client trying to understand what we build for you, a developer or marketer who wants to actually understand tracking instead of copying tutorial steps, or a new member of our team — start here.

Pixel Logic Server — product docs

Using our managed server-side tracking? These guides take you from zero to live data:

  1. Overview — what it is and the three ways to use it.
  2. Quick Start — go live in minutes, no DNS required.
  3. Use Your Own Domain — upgrade to fully first-party.
  4. Connect GA4 — wire GA4 through your server.
  5. Preview & Debug — test safely before publishing.
  6. Manage Your Server — cache, pause/resume, billing, team.
  7. FAQ · Troubleshooting

The GTM Guide

A complete, mechanism-level guide to tag management: how Google Tag Manager works in the browser, why browser tracking broke, and how server-side tagging fixes it. Written from scratch — no prior tracking knowledge assumed — but deep enough that the later chapters explain what most tutorials skip: how the machinery actually works.

Read it in order; every chapter has prev/next navigation.

Part 1 — Foundations

  1. Why Tag Management Exists — the tag-soup era, why Google launched GTM, and the alternatives.
  2. How Web Tracking Actually Works — pixels, cookies, identifiers, and what a "conversion" technically is.
  3. The Tracking Apocalypse — ad blockers, ITP, GDPR, ATT: how browser tracking lost 20–40% of the data.

Part 2 — GTM Web

  1. GTM from the Ground Up — containers, versions, and what gtm.js really is.
  2. The Data Layer — the real mechanism behind dataLayer.push, and how to use it properly.
  3. Tags, Triggers & Variables — the evaluation model, firing order, sequencing, and consent settings.
  4. The Standard Setups — GA4, Google Ads, Meta, LinkedIn and TikTok done right.
  5. Debugging GTM Web — preview mode internals and reading collect requests like a pro.

Part 3 — GTM Server

  1. Why Server-Side Tagging Exists — what it genuinely fixes, and what it doesn't.
  2. Server GTM Architecture — clients, the event data model, and tags: the concept that makes everything click.
  3. First-Party Domains & Cookies — transport URLs, server-set cookies, and custom loaders.
  4. GA4 End to End — trace one purchase event from the browser to Google's servers.
  5. Meta CAPI — deduplication, user-data hashing, and Event Match Quality.
  6. More Destinations & Enrichment — Google Ads, TikTok, LinkedIn, and enrichment patterns.

Part 4 — Ecosystem & Operations

  1. Hosting Your Server Container — GCP, Stape, or self-hosted: real costs and trade-offs.
  2. How Stape Works — what Stape actually is, and every power-up demystified.
  3. Consent & Privacy — Consent Mode v2 and what server-side does not change legally.
  4. Glossary — every term in the series, in one place.

Team Handbook

Internal how-tos for the Pixel Logic team: the Blog Writing Guide and how to write these docs.

Looking for write-ups and case studies instead? Head to the Blog.

These docs are written and maintained by Sadman Ryan Riad — who also built the technical foundation and system design behind Pixel Logic Team. Thank you, Ryan.