Pixel Logic Server

Managed server-side tracking on your own first-party domain — a done-for-you, cost-effective alternative to Stape. Overview and the three ways to use it.

Pixel Logic Server is managed server-side tracking. It runs a Google Tag Manager server container for you and serves it from a first-party address, so your analytics and ad-platform data arrives more completely and your cookies last far longer than browser-set cookies — without you running any servers.

If you've heard of Stape, this is the same idea: a hosted, managed home for your server-side GTM — at a lower price, set up for you.

Why it matters

Browser-side tracking has been losing data for years:

Ad blockers drop requests to known tracker hosts like google-analytics.com.
Safari's Intelligent Tracking Prevention (ITP) caps browser-set cookies to as little as 7 days, which quietly destroys returning-visitor attribution.

Moving your tag execution to a server on your own domain sidesteps both: requests go to your address (not a known tracker), and cookies are set by the server, so they last about 400 days instead of 7. The result is more complete GA4, Meta CAPI, and other conversion data — and far better attribution.

  ┌─────────────────────────┐
  │  Your website           │
  │  (visitor's browser)    │
  └────────────┬────────────┘
               │  tracking, first-party
               ▼
  ┌─────────────────────────┐
  │  Your Pixel Logic Server│
  │  your Server URL        │
  │  (server-side GTM)      │
  └────────────┬────────────┘
               │  server-to-server
               ▼
  ┌─────────────────────────┐
  │  Destinations           │
  │  GA4 · Meta CAPI ·      │
  │  TikTok · …             │
  └─────────────────────────┘

The three ways to use it

You can run Pixel Logic Server in one of three modes. You can start on the simplest one in minutes and move up later — on the same server, with nothing torn down.

Mode	Server address	Setup	Best for
1. Pixel Logic URL (default)	a ready-made URL we give you on `pixellogicteam.com`	No DNS — works the moment your server is live	Getting started fast, or if you can't change DNS
2. Your own domain	a subdomain of your domain (you choose it, e.g. `metrics.yourdomain.com`)	2 DNS records you add once	Fully first-party cookies and requests on your brand
3. Enhanced Ad Blocker Protection	a subdomain of your domain	Coming soon	Maximum resistance to aggressive blockers

Quick Start uses Mode 1 — the fastest way to a working server, with zero DNS.
Use Your Own Domain upgrades you to Mode 2 (first-party) whenever you're ready.
Enhanced Ad Blocker Protection (Mode 3) is in development — see that page.

What you'll need

A Google Analytics 4 property (or another destination you want to send data to).
A Google Tag Manager account with a Server container. (Creating one is free and takes a minute — the Quick Start walks you through it.)
That's it. No servers, no Docker, no DevOps. We host, deploy, secure (HTTPS), and monitor everything.

New to server-side tagging?

The Learn track explains every concept this product is built on, from first principles — start with Why Server-Side Tagging Exists and First-Party Domains & Cookies.

Ready? Head to the Quick Start.